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LISNR at Cannes Lions 2016

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As soon as our feet hit the ground in France for Cannes Lions 2016, it was game on!

The weeklong International Festival of Creativity is always a nonstop rush of compelling things to do and experience, and LISNR was proud to be a part of the mix for Lions Innovation for the second year in a row as we continue to spread the word about our data-over-audio technology.

Here’s a recap of some LISNR highlights from Cannes Lions 2016.

First, of all it’s worthy to note that Rodney and I decided to fly into Milan and rent a convertible to take the scenic route into Cannes.  I highly recommend this to anyone who is interested in, or energized by some of the most beautiful landscapes in the world.  You leave Milan with the Alps and the Apennines mountains at your back, and drive down twisty roads until you break through the mountains and onto the highway that runs along the Cote d’Azur all the way down the coast.  It’s magical.

Speaking of magic … back to Cannes.

Our ‘Making Magic’ Keynote

Rodney Williams and I gave a keynote presentation titled “Making Magic: Inspiring the Impossible” on the Lions Innovation main stage. We shared the latest innovations in LISNR technology, shared some practical steps to build magic into your business and even used our own tech to make magic on stage.  For any of you who missed it, we used LISNR SmartTones to enable outdated technology and inanimate objects including microwaves, children’s toys and a 1980s boombox to communicate with iPads set up around the front of the stage.

We also ran into a few friends, including our friends at R/GA, who always help us spread the word about LISNR, and Material UK, the latest agency to sign with LISNR for live-event use cases. Rodney and I were interviewed in a Mercedes, and our friends at KITE and Partnered set up great office-hours opportunities for us.

Joining Unilever’s Foundry 50

We were also selected as part of Unilever’s Foundry 50, a group of 50 companies that Unilever selected after a worldwide search to find the next big innovations in the store and home of the future. The Foundry 50 showcased companies with a dedicated space within the Lions Innovation portion of the festival. We presented two demos, one for our in-store retail use case and another for our broadcast use case in a future home environment.

The broadcast demo used SmartTones to share enhanced content during an AXE commercial. As the commercial played, two iPads within the future home were activated by SmartTones to show corresponding content.

The in-store retail demo showed how a store visitor could have their experience improved via SmartTones. Using SmartTones, the store delivered reminders for her shopping list, shared complementary ingredients for a recipe based on a customer’s in-store location and powered the contactless payment process at checkout.

Other Cool Stuff

Virtual-reality demonstrations, visualization of data from movement analytics and authentication were the drivers behind the tech that impressed us most. In the Lions Innovation showcase, there was a 3D projector that appeared to show a giant floating Air Max shoe that looked so real you could reach out and touch it. This was the first time that I saw a physical manifestation of that kind of technology.  And, I wish I could show it to you, but when I tried to capture it in video, the quality of the image was corrupted pretty significantly.  So, I’ll wait until they figure that out!

We were also impressed with Bronze Lion winner Focus Motion’s presentation of visualizations of motion-based data — such as LeBron James shooting free throws or a police officer drawing, firing and holstering his handgun — as a means to improve sports performance or analyze inconsistencies or abnormalities of motion in comparison with regular actions. I believe this technology could also be put to use for online authentication, letting an individual’s regular personal movement, seen by a webcam, become a replacement for passwords.  We enjoyed hearing Klickly’s pitch at the R/GA Startup Academy pitch day about their “impulse payments technology” that allows for single-click payments in social, email and web.  (Not that I need any reason to only be required to click once to buy a new pair of Adidas UltraBoost sneakers.)

Lastly, it wouldn’t be Cannes without some parties to remember.  Vayner Media and Thrillist teamed up to throw a party in a villa and just happened to bring in special guest Wyclef Jean to DJ.  Daily Mail went all out with live music and yacht parties, and Pandora pulled together some of the best boat-related events during the festival.

Overall, it was an incredible year for LISNR at Cannes for the second year in a row.  Rodney and I put it out there publicly for the world to hear, that next year, LISNR is going to steal the show in Cannes.  We’re already hard at work on how to completely revolutionize the attendee experience, from ticketless and badgeless entry to proximity messages and audio-based VIP entry to events.  We’re excited to show the world what we’re up to.  Stay tuned.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

LISNR Honored in 2 Mobile-App Categories at 2016 Webby Awards

LISNR Honored in 2 Mobile-App Categories at 2016 Webby Awards

We’re excited to announce that LISNR’s team has been named an honoree in two mobile-app categories at the 2016 Webby Awards!  We’re a 3rd time honoree.

The 20th annual awards that honor “the best of the Internet” were announced in late April and presented May 16. LISNR was among the honorees in the categories of Integrated Mobile Experience and Best Use of GPS or Location Technology.

LISNR’s data-over-audio technology — using audio that’s readable by devices but inaudible to humans — can deliver revolutionary connectivity, information and experiences to users without being burdened by the scaling issues that affect Wi-Fi and cellular signals and the distance limits faced with Bluetooth. For example, LISNR can send relevant, timely information such as access to video replays to every person in a sports stadium or offer schedule updates and concessions discounts for attendees at a music festival.

This isn’t LISNR’s first recognition from the Webbys — its app for the Budweiser Made In America music festival was an honoree last year, and its J. Cole “Born Sinner” Listening Session was honored in 2014.

We’re so proud of the team for its good work and growing recognition.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a new communication protocol that sends data over audio using inaudible sound waves called SmartTones™.  These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device.  We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (second Screen), and NFC/RFID (authentication). Contact us to learn more.

Look Who’s on the Cover of Black Enterprise!

Look Who’s on the Cover of Black Enterprise!

Say hello to “The Next Big Name In Tech” — Black Enterprise magazine says it’s LISNR and our CEO and co-founder, Rodney Williams!

Williams graces the cover of the May 2016 issue of the magazine, and is featured in the corresponding article that profiles several entrepreneurs who are making use of cutting-edge technology.

The magazine cites proximity marketing — letting retailers deliver content, information and experiences direct to consumers’ devices wherever they are — as one of the promising applications for LISNR’s data-over-audio technology. Williams notes that a major update is on the way that is likely to significantly expand the protocol’s capabilities to areas including contactless payments and other transactions, security, and transportation by helping “devices connect in the world’s most complicated environments.”

The article also cites the successful demonstration of LISNR’s device-to-device connectivity at the Mobile World Congress in Barcelona, and Williams’ hope to have LISNR become an alternative to Bluetooth and other short-range connectivity protocols.

Grab your copy at the newsstand!

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a new communication protocol that sends data over audio using inaudible sound waves called SmartTones™.  These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device.  We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (second Screen), and NFC/RFID (authentication). Contact us to learn more.

Why Hackathons are Good for Business and the Community

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Hackathons — events where programmers and others spend several hours or days intensely collaborating — are synonymous with startup culture. These events have gained popularity as a way to develop new applications or promote product innovation in short timelines. Internally we hold quarterly hackathons to foster creative ideas and solve common business challenges.

However, hackathons aren’t just good for business; they’re a great way to support the local community, as well. LISNR recently sponsored two hackathons right here in Cincinnati: #ArtsWaveTech and #RevolutionUC.

Besides two new applications for our data-over-audio technology, here’s what we learned.

New Ideas for Common Challenges

Many outside Cincinnati don’t realize our hometown has a booming arts scene. Chris Ostoich, co-founder and marketing leader at LISNR, serves on the board of directors for ArtsWave — the first and largest community campaign for the arts in the nation.

With the love of the arts in his blood and after seeing the incredible ideas generated in LISNR’s internal hackathons, Chris proposed a mash-up. Cincinnati’s art and startup cultures would come together in the first-ever ArtsWave: Art x Tech Hackathon to solve specific problems of local arts organizations to make Cincinnati’s thriving arts community even better.

Over one April weekend, several hundred attendees came together to find solutions for eight different challenges that Cincinnati’s arts organization face — everything from creating an interactive arts experience to building a patron data profile to an arts check-in and loyalty app.

One hackathon idea gave the traditional museum audio walking tour a much-needed tech reboot. Using a museum’s app powered by LISNR technology, attendees touring an exhibition would receive proximity-based messages about the artist and works in the collection right on their mobile phone.

Aside from saving on hardware installation, this novel approach would allow visitors to experience the exhibit at their own pace, in a more personalized way. When attendees approach designated trigger spots, messages are delivered over inaudible sound waves. No more starting and stopping clunky headphones. This idea was so appealing to one museum, development is already underway for the first augmented audio exhibition this summer.

Lesson learned: Using a hackathon to bring together different communities united around a single goal can generate new and unexpected ideas to solve common problems.

Learn From Your Users and Customers

Sahil Ambardekar won for his project.

Sahil Ambardekar won for his project.

Just one week later, my colleague Paul Dehmer and I were at another LISNR-sponsored hackathon, Revolution UC. Here, University of Cincinnati students were challenged to come up with ways to use technology to solve a problem they related to.

With four Raspberry Pi starter kits on the line for the winners, two competing teams set off to find new applications for the LISNR API. One project used LISNR Smart Tones to create a connected smart home. The other winning idea used LISNR’s API and Smart Tones to transmit triggered quiz questions during educational videos — making learning more interactive for students and making it easier for teachers to track students’ knowledge retention.

Working with the students provided Paul and me with valuable insight. We were given a new application for a current solution within education. An unexpected bonus, we also gathered helpful feedback for continuous improvement to our SDK.

Lesson learned: Hackathons provide ideal opportunities for “in the field” feedback and insights from users and customers. 

Hackathons are more than Red Bull and all-nighters. They’re a great way to learn new applications and gain valuable feedback.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high-frequency, inaudible technology, a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™ to transmit information. LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device. We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (2nd screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with the world around you better than ever before.

Winning Ways to Engage Sports Fans

Winning Ways to Engage Sports Fans

With sports teams, leagues and franchises looking for new ways to grow revenue, the topic of fan engagement has been scoring major attention lately. One example: Major League Baseball announced a new, multi-year partnership with Snapchat. Beyond the first “Snapchat Day,” there will be other opportunities throughout the year to give fans an inside look at games and exclusive MLB content.

I recently attended the Leaders’ Sport Business Summit, where fan engagement dominated the conversation. I got schooled in the nuances of English football (soccer to us here in the U.S.), along with three takeaways on winning ways to engage fans on and off the field.

Make Mobile Moments

With the new Major League Soccer (MLS) season just kicking off, Commissioner Don Garber spoke about how the MLS has focused on building their largely millennial fan base. Mobile is critical for keeping those connected and tech-savvy fans engaged.

Fans have traditionally used mobile devices to conduct real-time searches and connect socially with fellow fans. Now teams are using mobile devices to reach fans in relevant moments and deliver personalized experiences that go beyond what’s happening on the field or court. Authentic and contextual content is often part of that experience.

Keep It Contextual

Contextual content is the ability to create and deliver specific information that meets a fan right where he wants to be met. One example? A fan finding his way through the stadium to his seat thanks to a wayfinding feature in the team’s official mobile app.

But this can go beyond practical pieces of information. Thanks to new communication protocols like the one LISNR provides, teams have the ability to distribute exclusive and real-time contextual content on a large scale.

For example, as fans enter the stadium, they might receive a notification on their phone to watch video highlights of the coach’s locker room pep talk. Or on a crucial 3rd down play, everyone’s phone might vibrate with a special “Make Noise” notification to distract the opposing team. Both are examples of “right-time” content sure to elevate the fan experience.

Connect Outside the Event

Another popular discussion topic was creating fan engagement outside the bricks and mortar venue. Mark Wilf, president and co-owner of the Minnesota Vikings, explained how many modern stadiums are surrounded by mixed use spaces that feature additional entertainment and dining. Beyond game-watching, spaces like these give both die-hard and regular fans additional entertainment options.

And of course, beyond those who attend sporting events in-person, you can’t forget about engaging the hundreds of thousands of fans watching remotely. Sean McManus, chairman of CBS Sports, touched on the role of content creation and distribution through broadcast channels too.

The intersection of mobile and technology makes it possible to capture the hearts of fans at home, too. Imagine fans watching the broadcast at home and having their devices light up with a “TOUCHDOWN” notification every time their favorite team scores. Powered by LISNR. Talk about a winning combination.

Fans have always been a part of sports. But to win big, venues and teams have to make mobile, contextual content and the concept of creating an encompassing entertainment experience part of their playbook.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Insights from Mobile World Congress 2016

Insights from Mobile World Congress 2016

With Mobile World Congress behind us another year, I’m reflecting on my time at the show. If you’re not familiar with MWC, it’s the flagship wireless industry event. Drawing a record 100,000 attendees this year and often compared to CES for it’s buzz-worthy news, the show focuses on everything mobility.

I was at the show with the LISNR team, where for the first time at a trade show we showcased SmartTones and our platform in the Intel booth.

Here are my main takeaways from the conference for those of us who work in connected devices.

Better Speeds and Feeds with 5G

Intel announced its new products and partnerships to lay the groundwork for 5G.

What is 5G? It’s the next generation of faster wireless technology, which has the potential to be 10 to 100 times faster than today’s networks.

Why is this such big news? 5G brings the promise of fast connectivity and less than a millisecond latency between devices. Smarter, faster and more efficient wireless networks mean the way we communicate and interact with the world around us will be transformed.

Enabling 360 Connectivity

Cisco predicts that 50 billion devices and objects will be connected to the Internet by 2020. Beyond the estimated 10 billion connected devices in use today, there will be millions more new connected devices – autonomous vehicles, wearable fitness devices, drones and more – needing to connect wirelessly to the internet.

To support the growing demand in Internet of Things (IoT), this means 5G is critical. As everything in our lives becomes more connected, we’ll expect communications all around us, no matter where we go, to be interactive and responsive – total 360 connectivity. But without faster, stronger wireless networks, the full promise of 360 connectivity won’t come to fruition.

To better understand, let’s look at the example of a road trip in a connected car. The car needs to access real-time traffic and weather information from the cloud to provide the driver with a complete picture of road conditions. The car also needs to beam location data back to the cloud to determine arrival time. Keeping real-time information flowing to the driver means data transmission needs to be fast. The time it takes for the car and the cloud to “talk” to each other also has to be quick.

While 5G will provide the backbone for this and other kinds of connected experiences, there are still data drop issues in concrete-dense areas or enclosed venues that won’t be remedied.

Using Sound to Send and Receive Data

To realize the full potential of 360 connectivity that 5G and IoT will foster, data needs to be transmitted even where WiFi or Bluetooth can’t go – inside buildings, stadiums, stores and other notoriously low connectivity venues. That’s where inaudible sound waves step in. They can go where WiFi and Bluetooth can’t, completing the connectivity circle.

In the Intel booth, LISNR met with hundreds of companies and developers to showcase our technology. Each attendee had a chance to create, upload and play SmartTones on the fly. Even with all the Internet traffic congestion at the show, guests were able to see their just-created content played on various mobile devices upon “hearing” the tones. People were blown away by the connected experiences and applications that our technology could enable within 5G and the IoT.

The show’s theme was “Mobile is Everything.” I’m so stoked about my time in Barcelona because I saw the tiniest glimpse of just what that mobile connected future might look like — and it’s going to be amazing.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

The Biggest Sounds at The GRAMMYs Were the Ones You Couldn’t Hear

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During the 58th annual GRAMMY Awards, music’s biggest night brought together amazing sounds from Kendrick Lamar, Lady Gaga, Adele and many more.

There were also some pretty amazing sounds you couldn’t hear.

AEG, in partnership with LISNR, amped up their Grammys VIP experience with inaudible tones to deliver real-time notifications and proximity based messages to attendees of the world famous awards show. Here’s how it worked.

Amplifying the VIP Experience

Each year, before, during and after the GRAMMYs telecast, AEG hosts exclusive parties for industry VIPs and celebrities. Taking place at multiple locations throughout the Staples Center and the JW Marriott Los Angeles, hundreds of guests come together to mix, mingle and celebrate.

It was critical for AEG to deliver a red-carpet experience for partygoers – keeping them up-to-date with everything from welcome messages from LL Cool J, the latest Grammys buzz, timely reminders to leave for the telecast to instructions on how to access VIP areas.

This year, AEG worked with LISNR to incorporate sound-based technology in the AEG Grammys VIP app. Rather than rely on spotty Wi-Fi or beacons, LISNR’s SmartTones® deliver data over inaudible audio frequencies. Because SmartTones are detected by mobile devices through any speaker, any challenges typically associated with Wi-Fi are eliminated.

No matter where partygoers went throughout the venue, LISNR’s embedded technology created a seamless VIP experience. Through the AEG VIP app, guests’ mobile devices recieved fun and relevant proximity-based notifications.

Rockin’ The GRAMMYs

The white glove treatment for AEG’s party began as soon as guests arrived:

  • Upon entering the JW Marriott, guests received a welcome message. Based on where guests entered the hotel, each message was personalized to direct them where to go next.
  • Real-time red carpet updates were shared so attendees didn’t miss any buzz.
  • When it was time for the telecast, attendees were notified to head over to the Staples Center, where the show was hosted.
  • As guests were entering the Staples Center, they were delivered an in-app video welcome message from none other than LL Cool J.
  • Guests heard about special prizes to win by scanning their VIP wristband at special portals throughout the party.
  • Special notifications reminded guests to find party photographers to have their picture snapped.
  • As the time for the telecast drew near, guests were notified it was time to make their way to their seats.
  • When guests departed the Grammys, they received a personalized thanks for coming message. Notifications were tailored based on what stations they had and hadn’t visited during the party.
  • As the telecast wrapped, guests were reminded to join the post-party festivities.

The music wasn’t the only star of the night. Thanks to sounds you couldn’t hear, AEG created a high-touch and personalized VIPs experience worthy of music’s biggest night.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

5 Handy Tools for Minimum Viable Product Development

5 Handy Tools for Minimum Viable Product Development

Zappos.com produces in excess of $2 billion in revenues annually (and is now a wholly owned subsidiary of Amazon). It’s well known for its diverse shoes and clothing collection and customer-first culture, but many people don’t realize that in the very early days, employees bought shoes at local stores to fulfill customers’ orders.

And I bet you’re wondering: What does this story have to do with LISNR?

Everything, in fact.

Like Zappos, LISNR uses the concept of a minimum viable product to continually create products and solutions that customers adore. LISNR technology is also designed to be as straightforward and flexible as possible, enabling others to use LISNR for MVP development of their own.

Popularized by Eric Ries, MVP is based on the concept of developing the most basic version of a product and getting it into a small group of users’ hands fast. Then, companies use customer feedback to build products based on how they’re actually using the product instead of making assumptions.

At LISNR, this way of thinking is a way of life. We’re constantly improving on our work and collaborating with our clients to come up with and implement fresh ways to apply our technology.

Looking to step up your own collaboration game? Here are my five favorite tools for gathering customer insight in MVP development.

Customer Interviews

Customer interviews can be a goldmine of information. LISNR frequently uses unscripted interviews to gather information from users about how they’re using our technology or what other features they need. Sometimes we’ll create a list of potential features and ask customers what they think about them. Or, we ask how they would rank different feature sets.

As we listen to multiple customers, certain trends rise to the top. We then use that information to guide future builds. This means that LISNR is always in touch with market trends, and can anticipate client needs that they might not even be aware of themselves.

A/B Testing

A/B testing (also called split testing) is when a portion of customers see product version A, while the rest see product version B. The goal is to compare responses and get feedback about which idea customers preferred.

A/B testing is especially helpful to gauge users’ reactions to design changes. This kind of testing eliminates any guesswork when it comes to product improvements. LISNR’s portal makes it easy to generate different Smart Tones that trigger different device reactions. Spacing those different reactions across a crowd or event gives LISNR’s customers the ability to track user engagement for each approach.

Demo Video

As Dropbox was initially launching, they believed most people didn’t know they had a problem synchronizing files. But they realized that once someone experienced their solution, they’d never be able to imagine how they lived without it.

But getting files to seamlessly sync across a variety of platforms comes with deep technical integration that would be hard to prototype. Rather than going through a long, drawn-out development process, the CEO created a humorous and informative demo video to seed the idea.

The video became Dropbox’s MVP. Overnight, Dropbox’s waiting list went from 5,000 to 75,000 people!

Landing Pages

Landing pages are a great opportunity to explain your product’s features and have visitors sign up for a trial or more information. But they’re also a great MVP tool to gauge interest in features.

For example, we’ve used several landing pages for our different use cases. We review each page’s analytics to determine exactly what visitors clicked on, or where they spent the most time.  That information is then used to prioritize future improvements and plan development cycles.

Crowdfunding

Popularized by sites like Kickstarter and Indiegogo, crowdfunding is the newest platform for running MVP tests. Companies release an initial version on a crowdfunding site. Early investors or adopters provide feedback, which is incorporated into the next phase of product development. Although LISNR has never directly leveraged crowdfunding, we recognize its power for straight-to-consumer products.

Besides providing valuable potential feedback, this strategy also provides fundraising opportunities. Pebble is one of the most well-known (and record-breaking) MVP crowdfunding examples.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Podcast: LISNR’s Rodney Williams Talks with “From Founder to CEO”

Podcast: LISNR’s Rodney Williams Talks with “From Founder to CEO”

Todd Uterstaedt, host of the From Founder to CEO podcasts, recently welcomed LISNR’s CEO and founder, Rodney Williams, to his studio.

Rodney shared how LISNR’s technology was changing how we communicate, as well as his “secret sauce” as a leader and what other CEOs can learn from his journey so far.

Check out these highlights from the interview.

Favorite Leadership Quote That’s Guiding Your Mindset (2:44)

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

–Maya Angelou

What’s LISNR’s Powerful Promise of Value? (4:24)

“Today, when you’re transmitting data from one device to another, you have limited resources. But they all require a Bluetooth chip or a WiFi enabler—and these can be expensive components. Imagine if you can transmit data between one device to another by just using sound. That’s where we’re headed. Our goal is be right next to the Bluetooth button. We want to make LISNR technology a standard to connect devices.”

How Did You Come Up with the Idea of Using the Audio Spectrum to Connect Devices? (6:29)

“I started taking on the challenge of how we were going to market to consumers in 5 years. Everything was going to be customized, tailored to the consumer. And maybe one day the world would react to consumer versus the consumer reacting to the world. … To make that possible, you have to start with creating connectors that live everywhere where there is a piece of advertising. I kept getting stuck on sound. Sound has the potential to be in every commercial, every TV show, every retailer. Everywhere we need the world to respond, a piece of sound is present.”

What’s Your Secret Sauce as a Leader? (11:04)

“I know the vision. I know where we’re going. I know the ultimate goal. … It’s very hard to hire someone to lead a vision. It happens, but it’s very hard to do so. I try to focus being great at the things I’m good at, and then I try to inspire and hire other leaders to be exceptional at the things I’m bad at.”

What’s Your Favorite CEO Question that Gets Powerful Results from Your Growing Team? (23:15)

“Do you want to be a start-up, or do you want to be the world’s most innovative company?”

What’s Exciting You Right Now in 2016? (25:20)

“I’m starting to see if I was building a puzzle, prior to this I always had a lot of missing pieces, and couldn’t always see the vision. The vision was just in my head. But the puzzle is starting to look more like what’s in my head, and I’m really liking the ability to look at the puzzle.”

Listen to Rocking the Techcomm World with Profitable Sounds You Can’t Hear in its entirety or download the podcast.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Mobile World Congress Liveblog

Intel Booth

Welcome to LISNR’s liveblog for MWC 2016!

Mobile World Congress runs Feb 22 through Feb 25, and we’ll be talking about the coolest announcements, tech, and presentations here every day.  Updates will come from Dori Gurwitz, LISNR’s VP of Business of Development, who is at the show in person.  Check back here starting on Feb 22 to get the inside scoop!

LISNR will be at the conference in Intel’s booth with a world exclusive hands-on experience.  This will be the first time developers have complete access to LISNR’s portal at a trade show, and there are no limits to what they’ll be able to create right there on the show floor!

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.