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Introducing Local Tone Generation

The most recent version of our tech, LISNR 5.0, contained a number of new product features and improvements to our Smart Tones that will make device-to-device connectivity and delivering memorable experiences easier than ever before.
We’re especially excited about Local Tone Generation, which enables device-to-device communication, bypassing the need for a separate network. Our tones can now be decoded and encoded directly from the device, so no additional connectivity is needed. This new feature opens the door for a wide variety of devices to interact with each other on a wide scale without other forms of connectivity.

Prior to this release, the customer’s app had to pass data to our server to be turned into a tone, downloaded from our server to the user’s device and then played back. We are taking all of the magic of creating a tone on a server and baking it into the mobile API, allowing significant flexibility and speed to build out the best user experiences possible.

For example, you can now use tones to safely and securely authenticate users for mobile payment, venue check-in and other use cases that may require some form of authentication. With LISNR Smart Tones, the information shared is secure and disappears as soon as the sound wave dissipates.

And it’s incredibly reliable, with 100% connectivity in multi-environment tests.

For example, we use this technology to enter our building. Anyone that visits gets a unique key that expires after they visit our office. No need for physical keys that get lost or stolen.

 

Smart Tones can also be used to power a POS system when used in tandem with an enabled app. A retail customer checks out without every needing her credit card.

You can also use the technology to securely send messages between devices, even in airplane mode.

If you want to read more about the improvements, please request access to our Portal.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high-frequency, inaudible technology, a new communication protocol that sends data over audio. As the leader in the Internet of Sound, we use inaudible sound waves called Smart Tones to transmit information. LISNR sends customizable packets of data every second, enabling proximity data transmission, second-screen functionality, authentication and device-to-device connectivity on any LISNR-enabled device. We enable this functionality reliably and more efficiently than Bluetooth (proximity), ACR (2nd Screen) and NFC/RFID (authentication). As an integrated software partner, LISNR powers devices to connect with the world better than ever before.

At LISNR, We Take Your Privacy Seriously

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At LISNR, your privacy has always been important. Since our technology’s birth, we’ve taken measures to ensure our customers’ privacy and security. Following strict guidelines outlined by the Electronic Communications Privacy Act, we continue to be committed to providing our customers with the best experience possible.

We encourage you to read the summaries below and contact us if you have any questions.

How Our Technology Works

LISNR is the only data-over-audio solution that uses ultrasonic, inaudible sound waves to connect and activate various experiences on any device. These high frequency sound waves, which we call SmartTones™, can transmit data using a speaker to and between any smart devices with a microphone. Compared with other audio technologies, LISNR is the only true data-over-audio solution. Our technology completely takes away the need for any audio recording, server calls, or other forms of data connectivity like Wi-Fi, cellular, or Bluetooth to enable LISNR functionality.

Customers embed our SDK on the backend of an application to enable any device with that application to listen for SmartTones. These SmartTones carry bits of data that are demodulated when detected by our SDK.

LISNR SmartTones are comprised of FSK audio signals varying between frequencies of 18.75 kHz and 19.2kHZ, making them inaudible to the human ear. Our SDK only recognizes sounds that fall between that frequency range.

Most sounds that we hear every day, like the sound of a human voice, simply aren’t detectable by LISNR as they fall well below our high frequency range and are filtered out completely by our technology.

We Do Not Save or Record Any Audio or Personal Data

We do not collect or share any personally identifiable information, nor does LISNR record any audio on the device. We rely solely on the microphone to detect and decode our SmartTones. All audio received from the microphone is filtered to only include the high frequency, inaudible sound waves that comprise our SmartTones. LISNR receives and buffers approximately 10 seconds worth of the filtered inaudible audio. Once this data is processed and analyzed, it is overwritten by new data and cannot be saved or recovered in any way.

Audio Data Is Not Passed Over the Network

All audio-related processes are handled locally on the device and never passed over the network. LISNR does not have the capability to deliver audio to a server or move it off of the device in any way.

You Are In Control When Your App Listens for Our SmartTones

LISNR requires access to the device’s microphone to “listen” for SmartTones. Microphone permissions must be granted by users and can be turned off and on at any time at the convenience of the app user in the application settings. We always counsel and require all of our clients to clearly communicate microphone usage to users.

As we continue to grow as a company, we pledge to continue:

      • To always be transparent on data we’re using.
      • To always ask for permission when sending content.
      • To always follow best practices in our security procedures.

Your feedback and support is, and has always been, important to us. Please feel free to reach out and email us at support@lisnr.com with any questions or comments. In the meantime, you can review our privacy policy.

 

~Rodney Williams,

CEO and Co-Founder,

and #TeamLISNR

What’s New in LISNR 5.0

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LISNR’s high-frequency, inaudible technology is already revolutionizing how people communicate with the world around them, but we’re always looking for ways to make it even better.

With LISNR 5.0, we’re introducing new product features and improvements to our Smart Tones  that will make device-to-device connectivity and delivering memorable experiences easier than ever before.

Here’s what you can expect in the new release and our fifth iteration of our tones.

Improved Reliability

This release contains a significant change in the structure of the tone itself, extending the reliable reach of Smart Tones even in challenging, noisy or reverb-filled environments such as stadiums or concert halls.

This means that instead of reaching half of the users down in a basement, for example, or out at a far-flung hotdog stand, we can now consistently reach all of them.

Improved Efficiency

Consumers expect things to happen instantaneously now, and we’re working to push the product forward to meet those expectations.

We have made several changes that increase the efficiency of data transmission with this round of updates. This means we can deliver experiences to more users, larger areas and with a higher level of accuracy than ever before.

With this new round of updates, LISNR-enabled devices can now detect a Smart Tone as fast as 0.6 seconds. For example, you can trigger a device to display a coupon or other event within one second of detecting a tone. This is huge for today’s users who expect to get what they want immediately.

Introducing Local Tone Generation

Local Tone Generation enables device-to-device communication, bypassing the need for a separate network. Our tones can be decoded and encoded directly from the device, so no additional connectivity is needed. This new feature opens the door for a wide variety of devices to interact with each other on a wide scale without other forms of connectivity.

Prior to this release, the customer’s app had to pass data to our server to be turned into a tone, downloaded from our server to the user’s device and then played back. We are taking all of the magic of creating a tone on a server and baking it into the mobile API, allowing significant flexibility and speed to build out the best user experiences possible.

For example, you can now use tones to safely and securely authenticate users for mobile payment, venue check-in and other use cases that may require some form of authentication.

And it’s incredibly reliable, with 100% connectivity in multi-environment tests.

If you want to read more about the improvements, please request access to our Portal.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high-frequency, inaudible technology, a new communication protocol that sends data over audio. As the leader in the Internet of Sound, we use inaudible sound waves called Smart Tones to transmit information. LISNR sends customizable packets of data every second, enabling proximity data transmission, second-screen functionality, authentication and device-to-device connectivity on any LISNR-enabled device. We enable this functionality reliably and more efficiently than Bluetooth (proximity), ACR (2nd Screen) and NFC/RFID (authentication). As an integrated software partner, LISNR powers devices to connect with the world better than ever before.

LISNR at Cannes Lions 2016

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As soon as our feet hit the ground in France for Cannes Lions 2016, it was game on!

The weeklong International Festival of Creativity is always a nonstop rush of compelling things to do and experience, and LISNR was proud to be a part of the mix for Lions Innovation for the second year in a row as we continue to spread the word about our data-over-audio technology.

Here’s a recap of some LISNR highlights from Cannes Lions 2016.

First, of all it’s worthy to note that Rodney and I decided to fly into Milan and rent a convertible to take the scenic route into Cannes.  I highly recommend this to anyone who is interested in, or energized by some of the most beautiful landscapes in the world.  You leave Milan with the Alps and the Apennines mountains at your back, and drive down twisty roads until you break through the mountains and onto the highway that runs along the Cote d’Azur all the way down the coast.  It’s magical.

Speaking of magic … back to Cannes.

Our ‘Making Magic’ Keynote

Rodney Williams and I gave a keynote presentation titled “Making Magic: Inspiring the Impossible” on the Lions Innovation main stage. We shared the latest innovations in LISNR technology, shared some practical steps to build magic into your business and even used our own tech to make magic on stage.  For any of you who missed it, we used LISNR SmartTones to enable outdated technology and inanimate objects including microwaves, children’s toys and a 1980s boombox to communicate with iPads set up around the front of the stage.

We also ran into a few friends, including our friends at R/GA, who always help us spread the word about LISNR, and Material UK, the latest agency to sign with LISNR for live-event use cases. Rodney and I were interviewed in a Mercedes, and our friends at KITE and Partnered set up great office-hours opportunities for us.

Joining Unilever’s Foundry 50

We were also selected as part of Unilever’s Foundry 50, a group of 50 companies that Unilever selected after a worldwide search to find the next big innovations in the store and home of the future. The Foundry 50 showcased companies with a dedicated space within the Lions Innovation portion of the festival. We presented two demos, one for our in-store retail use case and another for our broadcast use case in a future home environment.

The broadcast demo used SmartTones to share enhanced content during an AXE commercial. As the commercial played, two iPads within the future home were activated by SmartTones to show corresponding content.

The in-store retail demo showed how a store visitor could have their experience improved via SmartTones. Using SmartTones, the store delivered reminders for her shopping list, shared complementary ingredients for a recipe based on a customer’s in-store location and powered the contactless payment process at checkout.

Other Cool Stuff

Virtual-reality demonstrations, visualization of data from movement analytics and authentication were the drivers behind the tech that impressed us most. In the Lions Innovation showcase, there was a 3D projector that appeared to show a giant floating Air Max shoe that looked so real you could reach out and touch it. This was the first time that I saw a physical manifestation of that kind of technology.  And, I wish I could show it to you, but when I tried to capture it in video, the quality of the image was corrupted pretty significantly.  So, I’ll wait until they figure that out!

We were also impressed with Bronze Lion winner Focus Motion’s presentation of visualizations of motion-based data — such as LeBron James shooting free throws or a police officer drawing, firing and holstering his handgun — as a means to improve sports performance or analyze inconsistencies or abnormalities of motion in comparison with regular actions. I believe this technology could also be put to use for online authentication, letting an individual’s regular personal movement, seen by a webcam, become a replacement for passwords.  We enjoyed hearing Klickly’s pitch at the R/GA Startup Academy pitch day about their “impulse payments technology” that allows for single-click payments in social, email and web.  (Not that I need any reason to only be required to click once to buy a new pair of Adidas UltraBoost sneakers.)

Lastly, it wouldn’t be Cannes without some parties to remember.  Vayner Media and Thrillist teamed up to throw a party in a villa and just happened to bring in special guest Wyclef Jean to DJ.  Daily Mail went all out with live music and yacht parties, and Pandora pulled together some of the best boat-related events during the festival.

Overall, it was an incredible year for LISNR at Cannes for the second year in a row.  Rodney and I put it out there publicly for the world to hear, that next year, LISNR is going to steal the show in Cannes.  We’re already hard at work on how to completely revolutionize the attendee experience, from ticketless and badgeless entry to proximity messages and audio-based VIP entry to events.  We’re excited to show the world what we’re up to.  Stay tuned.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

LISNR Honored in 2 Mobile-App Categories at 2016 Webby Awards

LISNR Honored in 2 Mobile-App Categories at 2016 Webby Awards

We’re excited to announce that LISNR’s team has been named an honoree in two mobile-app categories at the 2016 Webby Awards!  We’re a 3rd time honoree.

The 20th annual awards that honor “the best of the Internet” were announced in late April and presented May 16. LISNR was among the honorees in the categories of Integrated Mobile Experience and Best Use of GPS or Location Technology.

LISNR’s data-over-audio technology — using audio that’s readable by devices but inaudible to humans — can deliver revolutionary connectivity, information and experiences to users without being burdened by the scaling issues that affect Wi-Fi and cellular signals and the distance limits faced with Bluetooth. For example, LISNR can send relevant, timely information such as access to video replays to every person in a sports stadium or offer schedule updates and concessions discounts for attendees at a music festival.

This isn’t LISNR’s first recognition from the Webbys — its app for the Budweiser Made In America music festival was an honoree last year, and its J. Cole “Born Sinner” Listening Session was honored in 2014.

We’re so proud of the team for its good work and growing recognition.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a new communication protocol that sends data over audio using inaudible sound waves called SmartTones™.  These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device.  We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (second Screen), and NFC/RFID (authentication). Contact us to learn more.

Look Who’s on the Cover of Black Enterprise!

Look Who’s on the Cover of Black Enterprise!

Say hello to “The Next Big Name In Tech” — Black Enterprise magazine says it’s LISNR and our CEO and co-founder, Rodney Williams!

Williams graces the cover of the May 2016 issue of the magazine, and is featured in the corresponding article that profiles several entrepreneurs who are making use of cutting-edge technology.

The magazine cites proximity marketing — letting retailers deliver content, information and experiences direct to consumers’ devices wherever they are — as one of the promising applications for LISNR’s data-over-audio technology. Williams notes that a major update is on the way that is likely to significantly expand the protocol’s capabilities to areas including contactless payments and other transactions, security, and transportation by helping “devices connect in the world’s most complicated environments.”

The article also cites the successful demonstration of LISNR’s device-to-device connectivity at the Mobile World Congress in Barcelona, and Williams’ hope to have LISNR become an alternative to Bluetooth and other short-range connectivity protocols.

Grab your copy at the newsstand!

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a new communication protocol that sends data over audio using inaudible sound waves called SmartTones™.  These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device.  We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (second Screen), and NFC/RFID (authentication). Contact us to learn more.

Why Hackathons are Good for Business and the Community

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Hackathons — events where programmers and others spend several hours or days intensely collaborating — are synonymous with startup culture. These events have gained popularity as a way to develop new applications or promote product innovation in short timelines. Internally we hold quarterly hackathons to foster creative ideas and solve common business challenges.

However, hackathons aren’t just good for business; they’re a great way to support the local community, as well. LISNR recently sponsored two hackathons right here in Cincinnati: #ArtsWaveTech and #RevolutionUC.

Besides two new applications for our data-over-audio technology, here’s what we learned.

New Ideas for Common Challenges

Many outside Cincinnati don’t realize our hometown has a booming arts scene. Chris Ostoich, co-founder and marketing leader at LISNR, serves on the board of directors for ArtsWave — the first and largest community campaign for the arts in the nation.

With the love of the arts in his blood and after seeing the incredible ideas generated in LISNR’s internal hackathons, Chris proposed a mash-up. Cincinnati’s art and startup cultures would come together in the first-ever ArtsWave: Art x Tech Hackathon to solve specific problems of local arts organizations to make Cincinnati’s thriving arts community even better.

Over one April weekend, several hundred attendees came together to find solutions for eight different challenges that Cincinnati’s arts organization face — everything from creating an interactive arts experience to building a patron data profile to an arts check-in and loyalty app.

One hackathon idea gave the traditional museum audio walking tour a much-needed tech reboot. Using a museum’s app powered by LISNR technology, attendees touring an exhibition would receive proximity-based messages about the artist and works in the collection right on their mobile phone.

Aside from saving on hardware installation, this novel approach would allow visitors to experience the exhibit at their own pace, in a more personalized way. When attendees approach designated trigger spots, messages are delivered over inaudible sound waves. No more starting and stopping clunky headphones. This idea was so appealing to one museum, development is already underway for the first augmented audio exhibition this summer.

Lesson learned: Using a hackathon to bring together different communities united around a single goal can generate new and unexpected ideas to solve common problems.

Learn From Your Users and Customers

Sahil Ambardekar won for his project.

Sahil Ambardekar won for his project.

Just one week later, my colleague Paul Dehmer and I were at another LISNR-sponsored hackathon, Revolution UC. Here, University of Cincinnati students were challenged to come up with ways to use technology to solve a problem they related to.

With four Raspberry Pi starter kits on the line for the winners, two competing teams set off to find new applications for the LISNR API. One project used LISNR Smart Tones to create a connected smart home. The other winning idea used LISNR’s API and Smart Tones to transmit triggered quiz questions during educational videos — making learning more interactive for students and making it easier for teachers to track students’ knowledge retention.

Working with the students provided Paul and me with valuable insight. We were given a new application for a current solution within education. An unexpected bonus, we also gathered helpful feedback for continuous improvement to our SDK.

Lesson learned: Hackathons provide ideal opportunities for “in the field” feedback and insights from users and customers. 

Hackathons are more than Red Bull and all-nighters. They’re a great way to learn new applications and gain valuable feedback.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high-frequency, inaudible technology, a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™ to transmit information. LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device. We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (2nd screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with the world around you better than ever before.

Winning Ways to Engage Sports Fans

Winning Ways to Engage Sports Fans

With sports teams, leagues and franchises looking for new ways to grow revenue, the topic of fan engagement has been scoring major attention lately. One example: Major League Baseball announced a new, multi-year partnership with Snapchat. Beyond the first “Snapchat Day,” there will be other opportunities throughout the year to give fans an inside look at games and exclusive MLB content.

I recently attended the Leaders’ Sport Business Summit, where fan engagement dominated the conversation. I got schooled in the nuances of English football (soccer to us here in the U.S.), along with three takeaways on winning ways to engage fans on and off the field.

Make Mobile Moments

With the new Major League Soccer (MLS) season just kicking off, Commissioner Don Garber spoke about how the MLS has focused on building their largely millennial fan base. Mobile is critical for keeping those connected and tech-savvy fans engaged.

Fans have traditionally used mobile devices to conduct real-time searches and connect socially with fellow fans. Now teams are using mobile devices to reach fans in relevant moments and deliver personalized experiences that go beyond what’s happening on the field or court. Authentic and contextual content is often part of that experience.

Keep It Contextual

Contextual content is the ability to create and deliver specific information that meets a fan right where he wants to be met. One example? A fan finding his way through the stadium to his seat thanks to a wayfinding feature in the team’s official mobile app.

But this can go beyond practical pieces of information. Thanks to new communication protocols like the one LISNR provides, teams have the ability to distribute exclusive and real-time contextual content on a large scale.

For example, as fans enter the stadium, they might receive a notification on their phone to watch video highlights of the coach’s locker room pep talk. Or on a crucial 3rd down play, everyone’s phone might vibrate with a special “Make Noise” notification to distract the opposing team. Both are examples of “right-time” content sure to elevate the fan experience.

Connect Outside the Event

Another popular discussion topic was creating fan engagement outside the bricks and mortar venue. Mark Wilf, president and co-owner of the Minnesota Vikings, explained how many modern stadiums are surrounded by mixed use spaces that feature additional entertainment and dining. Beyond game-watching, spaces like these give both die-hard and regular fans additional entertainment options.

And of course, beyond those who attend sporting events in-person, you can’t forget about engaging the hundreds of thousands of fans watching remotely. Sean McManus, chairman of CBS Sports, touched on the role of content creation and distribution through broadcast channels too.

The intersection of mobile and technology makes it possible to capture the hearts of fans at home, too. Imagine fans watching the broadcast at home and having their devices light up with a “TOUCHDOWN” notification every time their favorite team scores. Powered by LISNR. Talk about a winning combination.

Fans have always been a part of sports. But to win big, venues and teams have to make mobile, contextual content and the concept of creating an encompassing entertainment experience part of their playbook.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Insights from Mobile World Congress 2016

Insights from Mobile World Congress 2016

With Mobile World Congress behind us another year, I’m reflecting on my time at the show. If you’re not familiar with MWC, it’s the flagship wireless industry event. Drawing a record 100,000 attendees this year and often compared to CES for it’s buzz-worthy news, the show focuses on everything mobility.

I was at the show with the LISNR team, where for the first time at a trade show we showcased SmartTones and our platform in the Intel booth.

Here are my main takeaways from the conference for those of us who work in connected devices.

Better Speeds and Feeds with 5G

Intel announced its new products and partnerships to lay the groundwork for 5G.

What is 5G? It’s the next generation of faster wireless technology, which has the potential to be 10 to 100 times faster than today’s networks.

Why is this such big news? 5G brings the promise of fast connectivity and less than a millisecond latency between devices. Smarter, faster and more efficient wireless networks mean the way we communicate and interact with the world around us will be transformed.

Enabling 360 Connectivity

Cisco predicts that 50 billion devices and objects will be connected to the Internet by 2020. Beyond the estimated 10 billion connected devices in use today, there will be millions more new connected devices – autonomous vehicles, wearable fitness devices, drones and more – needing to connect wirelessly to the internet.

To support the growing demand in Internet of Things (IoT), this means 5G is critical. As everything in our lives becomes more connected, we’ll expect communications all around us, no matter where we go, to be interactive and responsive – total 360 connectivity. But without faster, stronger wireless networks, the full promise of 360 connectivity won’t come to fruition.

To better understand, let’s look at the example of a road trip in a connected car. The car needs to access real-time traffic and weather information from the cloud to provide the driver with a complete picture of road conditions. The car also needs to beam location data back to the cloud to determine arrival time. Keeping real-time information flowing to the driver means data transmission needs to be fast. The time it takes for the car and the cloud to “talk” to each other also has to be quick.

While 5G will provide the backbone for this and other kinds of connected experiences, there are still data drop issues in concrete-dense areas or enclosed venues that won’t be remedied.

Using Sound to Send and Receive Data

To realize the full potential of 360 connectivity that 5G and IoT will foster, data needs to be transmitted even where WiFi or Bluetooth can’t go – inside buildings, stadiums, stores and other notoriously low connectivity venues. That’s where inaudible sound waves step in. They can go where WiFi and Bluetooth can’t, completing the connectivity circle.

In the Intel booth, LISNR met with hundreds of companies and developers to showcase our technology. Each attendee had a chance to create, upload and play SmartTones on the fly. Even with all the Internet traffic congestion at the show, guests were able to see their just-created content played on various mobile devices upon “hearing” the tones. People were blown away by the connected experiences and applications that our technology could enable within 5G and the IoT.

The show’s theme was “Mobile is Everything.” I’m so stoked about my time in Barcelona because I saw the tiniest glimpse of just what that mobile connected future might look like — and it’s going to be amazing.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

The Biggest Sounds at The GRAMMYs Were the Ones You Couldn’t Hear

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During the 58th annual GRAMMY Awards, music’s biggest night brought together amazing sounds from Kendrick Lamar, Lady Gaga, Adele and many more.

There were also some pretty amazing sounds you couldn’t hear.

AEG, in partnership with LISNR, amped up their Grammys VIP experience with inaudible tones to deliver real-time notifications and proximity based messages to attendees of the world famous awards show. Here’s how it worked.

Amplifying the VIP Experience

Each year, before, during and after the GRAMMYs telecast, AEG hosts exclusive parties for industry VIPs and celebrities. Taking place at multiple locations throughout the Staples Center and the JW Marriott Los Angeles, hundreds of guests come together to mix, mingle and celebrate.

It was critical for AEG to deliver a red-carpet experience for partygoers – keeping them up-to-date with everything from welcome messages from LL Cool J, the latest Grammys buzz, timely reminders to leave for the telecast to instructions on how to access VIP areas.

This year, AEG worked with LISNR to incorporate sound-based technology in the AEG Grammys VIP app. Rather than rely on spotty Wi-Fi or beacons, LISNR’s SmartTones® deliver data over inaudible audio frequencies. Because SmartTones are detected by mobile devices through any speaker, any challenges typically associated with Wi-Fi are eliminated.

No matter where partygoers went throughout the venue, LISNR’s embedded technology created a seamless VIP experience. Through the AEG VIP app, guests’ mobile devices recieved fun and relevant proximity-based notifications.

Rockin’ The GRAMMYs

The white glove treatment for AEG’s party began as soon as guests arrived:

  • Upon entering the JW Marriott, guests received a welcome message. Based on where guests entered the hotel, each message was personalized to direct them where to go next.
  • Real-time red carpet updates were shared so attendees didn’t miss any buzz.
  • When it was time for the telecast, attendees were notified to head over to the Staples Center, where the show was hosted.
  • As guests were entering the Staples Center, they were delivered an in-app video welcome message from none other than LL Cool J.
  • Guests heard about special prizes to win by scanning their VIP wristband at special portals throughout the party.
  • Special notifications reminded guests to find party photographers to have their picture snapped.
  • As the time for the telecast drew near, guests were notified it was time to make their way to their seats.
  • When guests departed the Grammys, they received a personalized thanks for coming message. Notifications were tailored based on what stations they had and hadn’t visited during the party.
  • As the telecast wrapped, guests were reminded to join the post-party festivities.

The music wasn’t the only star of the night. Thanks to sounds you couldn’t hear, AEG created a high-touch and personalized VIPs experience worthy of music’s biggest night.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.